
	French Spanish Polish Portuguese Chinese Dutch German

Realistic game scenario

"There is no doubt that this has been the best class I've taken in college."
Shawn Devine, Student, University of Tennessee

The game scenario revolves around the microcomputer industry, which is in its introductory stage of the product life cycle. The market consists of several international regions.

Within the simulated microcomputer industry, participants form new venture firms, which develop the market. There are no established firms in the market and all teams start out with the same resources to ensure a level playing field.

Chronology of Events

Here is an example of the activities that the players will undertake by quarter or decision period. The actual decision content depends on a specific level of difficulty.

Quarter 1: Invest personal savings to start up the company and contract for a survey of potential customers.

Quarter 2: Analyze market research, establish the firm’s strategic direction and set up shop (build a plant, design brands and open sales offices).

Quarter 3, 4: Test market brands, prices, ad copy, media campaigns, sales staffing. Study the market’s response, competitive tactics and one’s own financial performance and make adjustments in strategy.

Quarter 5: Prepare a business plan and obtain a second round of financing from venture capitalists.

Quarter 6 and After: Undertake a national rollout campaign based upon the business plan. Adjust the strategy to market opinion, competitive tactics and financial performance and any unexpected economic developments that might occur.

back