
overview

educational value

business schools

corporations

Introduction to Business and Strategy

Target courses: The Introduction to Business and Strategy simulation is targeted at a student's first course in business. The simulation can also be used in a strategy and/or business policy class because it provides a realistic environment within which to practice one’s strategic planning skills.

Content: The decision content includes the basic concepts of business and strategy, providing students with broad exposure to many concepts, yet keeping the fine points to a minimum.

Time frame: The game is set for 6 decision rounds, with each round taking ½ to 1 hour to complete.

Request your personal tour

The 15 minute demo below highlights the main decision areas of this simulation.

NOTE: The following demo is a Flash movie. You need to have Macromedia Flash MX Player installed in order to view it. If you can see a little animated word "demo" below, then your browser is set up to view the Flash demos.

If you can not see the animation, you can download the FREE Flash Player here.

	Demo for slow Internet connection		Demo for fast Internet connection
	(no audio)		(with audio) - not available

More details: Introduction to Business and Strategy will give students a sample of what the study of business offers without swamping them in details. If they're looking for a taste of the business world, something to excite them, that's what this simulation will do. It introduces the participant to the basic concepts of business and strategy, providing them with broad exposure to many concepts, yet keeping the fine points to a minimum.

Students will work within a multifunctional business setting where they start up and manage a new venture. The decision content includes the basics of marketing, distribution, human resources, manufacturing, finance and accounting. Because the simulation is highly integrated, it provides an ideal platform from which instructors can discuss and illustrate the fundamentals of business and strategy.

The Introduction to Business and Strategy game is a short exercise, with just 6 decision rounds, each taking only thirty minutes to one hour to complete. To further minimize the complexity, the game is designed to be used in a compete-against-the-computer mode, so that students can move at their own pace. The game can also be designed so that students compete against their peers, which the students find very stimulating.

The grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, preparedness for the future and wealth.

	PowerPoint Presentation
	Game scenario
	Sequence of activities

Note: Full set of instructor materials is available for registered Instructors.

View the complete list of simulations for different courses and their decision content

back